Client
Toptal
Category
Toptal’s brand guidelines, target audience profiles, and competitive positioning were assessed and integrated to ensure the campaign resonated with current clients and prospects worldwide. Platform-specific best practices were also studied to optimize performance on LinkedIn, Instagram, YouTube, and other channels.
The concept centered on highlighting the strength and versatility of Toptal’s developer network. The short-form ads showcased top talent in a concise, impactful way, clearly communicating Toptal’s value proposition while driving engagement and brand recall.
A visual system was developed using bold typography, clean layouts, and adaptable motion graphics to ensure brand consistency across dozens of assets. The design balanced clarity with high visual impact, making each ad stand out in fast-scrolling social feeds.
A wide range of tailored video assets were produced and delivered, utilizing video editing, 2D animation, and platform-specific formatting. Each asset was optimized for different audience segments, ensuring flexibility and scalability across global markets.
