Client
RogersXfinity
Category
Rogers Xfinity’s brand guidelines, target audience, and service features were reviewed to determine the most effective approach for introducing the offering to Canadian customers. Reference materials and comparable campaigns were analyzed to identify strategies for merging diverse media types into a cohesive narrative.
The concept centered on presenting Rogers Xfinity’s features in a clear, energetic, and modern way, blending mixed-media elements into a feature-driven story that both informed and engaged viewers, effectively launching the service to the Canadian market.
A consistent visual style was established to unify live-action footage, product UI captures, and other media elements. Color treatments, typography, and transitions were designed to ensure brand alignment while enhancing clarity and visual flow.
Executed the full production process, including sourcing assets, integrating varied media, editing, pacing, and refining transitions. Close collaboration with The Pub agency team ensured seamless delivery across all digital platforms while maintaining high production quality.
