Client
AWS
Category
The AWS and Toptal brands were examined to ensure the ad reflected their credibility and innovative tone. The target audience, global tech professionals, was analyzed to determine how to communicate complex ideas clearly and effectively across digital, social, and internal platforms.
The concept showcased AWS-certified talent within Toptal’s network, emphasizing their expertise and innovation. The idea aimed to attract future clients while translating complex technical concepts into a visually engaging, modern narrative.
Storyboards were developed and 3D assets created to establish a sleek, data-driven visual world. The design incorporated abstract metaphors, refined lighting, and a modern, premium aesthetic to align with the brief’s focus on high-impact, stylish visuals.
End-to-end production was led, including 3D asset creation, animation, rendering, and final editing using Cinema 4D and Redshift. Collaboration with internal stakeholders ensured the final deliverables aligned with the project vision and performed exceptionally well post-launch.
